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Shipping Must Aggregate Alternative Fuel Demand to Unlock Investment, EmissionLink Says

Maritime stakeholders must pool alternative bunker demand to attract the capital required for zero-emission fleet scaling, according to EmissionLink.

· Published 04 Sept 2026, 00:50 UTCAI-assisted, editor-reviewed
Shipping Must Aggregate Alternative Fuel Demand to Unlock Investment, EmissionLink Says
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The maritime industry must transition away from isolated, individual procurement methods and instead aggregate demand for alternative fuels to generate the investment required to scale zero-emission shipping, according to EmissionLink.

Philippos Ioulianou, Managing Director of EmissionLink, outlined the necessity of collective fuel purchasing frameworks during the SMM trade fair in Hamburg. The remarks were delivered during a panel discussion focused on demand aggregation as an essential mechanism for advancing zero-emission operations.

Addressing the industry during the session, titled "Cracking the Code: Demand Aggregation as a Catalyst for Zero-Emission Shipping", the discussion highlighted that pooling fuel requirements can provide the market certainty needed by energy producers and financiers to back new supply infrastructure.

Establishing unified demand signals is seen as a key step in overcoming current market fragmentation, helping the shipping sector secure scalable volumes of future fuels and accelerate wider decarbonisation efforts.

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